Extreme Project Management Exam Review #MGD428

Sometimes – you have to pull out all the stops and work your butt off for what you want.

For me, pulling out the stops, when it comes to studying, means recording my notes onto MP3 and listening to them at every available moment to try and learn difficult subject matter in the shortest amount of time possible.  The bust, as difficult as it is to listen to the sound of your own voice… I have a cold this week :p

Why not just settle? I’ve had a goal I haven’t made public, maybe if I do it will make it more legit, but it also makes it a little more scary… ok, here it goes… I would REALLY like to graduate from UofT’s Digital Enterprise Management program with “High Distinction.”

Until taking Statistics with Professor Bailey it was completely attainable, but those in the know, know how that turned out. Fortunately the knowledge I’m taking away from stats does not reflect the knowledge I gained in stats #enoughsaid.  My goal is still attainable, but I need pretty much all A’s til the end of time, and Professor Fuller (Project Management – UofT) threw down the gauntlet with his “student’s go into the exam with 90’s and leave with 60’s.”  Ouch.

Pre Exam Term Grades
Pre-Exam Term Grades (Sam Dumcum)

My term grades are great, and I really enjoyed making a ‘project’ (looking forward to adding it to my professional portfolio), however memorizing the “Project Management Institute’s Project Management Book of Knowledge” has not the easiest thing I’ve tried to do. With 48 hours to go, I’m officially entering Extreme Study Mode,  as best I can while taking six courses and have a “Technological Entrepreneur” exam on Friday.

In my world, Extreme Studying includes:

  • Reading chapter and lecture notes
  • Copying out notes (by hand, in three colors if possible)
  • Completing past exams
  • Reading my notes onto MP3 & listening to them while I drive. *
  • The whole ‘listening to the sound of my own voice’ only comes out in ‘extreme’ situations, but it’s worked in the past, and it enables me tostudy while I drive #timemanagement.  I’ll let you know in a few weeks if it worked or not; but if you need a study edge for the PMI and need to learn the Project Management Processes - Sam DumcumProject Management Processes in the Project Management Book of Knowledge 5th Edition, I uploaded the process overviews to soundcloud. Feel free to download them if you want to listen to me with a cold for 30 mins reading PMBOK Input / Tools & Techniques / Outputs for half an hour :p  #studyhard #bestofluck

Timeplay Survey

Do you like going to the movies?  Ever wonder why or what people think about going to the movies, or what they do at the movies?

TheatreThis summer I’m taking a “Research Methods Class” at the University of Toronto and am required to conduct original research. Wanting to do a project on something fun and interactive, that as many people as possible could participate in, I chose the movies!  If you could please take five minutes to tell me what you think about your movie going experience I would greatly appreciate it.  My goal is to have 200 completed surveys by Monday and I could really use your help by:

A Complete My Survey  (takes approximately 3:37 mins)

B – Sharing this 134 character blurb / link to my survey with your friends!  Copy/Paste to social media (takes about :45 seconds) ~

Click here to take my buddy’s @Cineplex / @Timeplay survey to find out if we like the same things at the movies! bit.ly/timeplaysurvey  

Thank you so much! The last question of the survey is a place where you can sign up to get a copy of the results so you can see how what you think compares to others!

Playing on the Big Screen – Research Consent / Info

Thank you for taking a moment to visit my research page, hopefully you can help!

Timeplay Currently I am taking a Research Methods course as part of obtaining a degree in Digital Enterprise Management at the University of Toronto. (Yup, I’m taking summer school) As part of my training I need to conduct an original research project and chose to investigate timeplay. Unfortunately I can’t tell you more about it in this space until AFTER I’ve collected enough surveys, which is where YOU come in. I would greatly appreciate it if you could please take this 5 minute survey which asks a little bit about you and your time at the movies. (The longest part is reading this consent form the University of Toronto makes me publish, if you want to short version “Go To The Survey NOW“)


Playing On The Big Screen –
An Interactive Look at TIMEPLAY Engagement

Sam Dumcum
UTM Digital Enterprise Management
3359 Mississauga Road N.
Mississauga, ON L5L 1C6
E-mail: sam.dumcum@mail.utoronto.ca

Carla DeMarco
UTM Ethics Review Contact
Terrence Donnelly Health Sciences Complex, room 330
3359 Mississauga Road N.
Mississauga, ON L5L 1C6
Tel.: 905-828-5433
E-mail: car.demarco@utoronto.ca

Divya Maharajh
Course Instructor, CCT208
CCIT Building, room 3013
3359 Mississauga Road N.
Mississauga, ON L5L 1C6
E-mail: divya.maharajh@utoronto.ca

Date: Aug 10 – 20, 2014


This research project is titled “Playing on the Big Screen, An Interactive Look at Timeplay Success.” The principal investigator of this project is Sam Dumcum, a student at the University of Toronto, Institute of Communication, Culture, Information Technology (ICCIT). I would like to investigate factors that contribute to Timeplay’s success as an interactive mobile application. In cooperation with my supervisor Divya Maharajh, a lecturer at the University of Toronto, I am collecting data from random online, voluntary participants. This data is collected as additional support for my research objectives, and will be used in conjunction with supplementary research as empirical evidence for my research project. This investigation is part of an assignment for a course in which I am enrolled called: Writing and Research Methods in Communication (CCT208).


The procedural method for this project’s research investigation will be a one-off survey consisting of approximately 20 questions about your Timeplay experience at Cineplex movie theatres in Canada and what demographic category you fit into.

Participating in this project is completely voluntary. Other than the personal satisfaction of knowing you contributed to academic research about going to the movies, no compensation is offered and you are able to withdraw from the project at any point. Should there be any part of participating in this project that makes you feel uncomfortable, please stop and contact myself, Sam Dumcum, the Principal Investigator (my contact details are at the top of this letter), to discuss your concerns on any aspect of the study.

Please know that confidentiality is one of our top priorities and any information your provide will be handled in accordance with the 1998 Data Protection act: your name and any identifying details about yourself will be anonymized in any publications relating to this study, unless you give your explicit consent to identify you as a subject. For additional security, copies of any data you provide will be secured in a locked cabinet in a locked office at the University of Toronto. Electronic information (data files) will be stored on a password-protected, secure networked system. Your data will be stored for the duration of one year.

If you have any questions about the ethical conduct of the research please contact the course instructor (Divya Maharajh) or the research ethics contact at the University of Toronto, Mississauga (UTM) (Carla DeMarco) using the contact details at the top of this letter.

Thank you very much for participating.

With best wishes,

Sam Dumcum


Before I ask you to participate, I would like you to read following statements and give your agreement to take part in this study. This information will be stored separately to guarantee the confidentiality of your data.

  1. I understand that my participation is voluntary and that I may withdraw from the research at any time, without giving any reason.

  2. I am aware of what my participation will involve.

  3. I understand that there are no risks involved in the participation of this study.

  4. All questions that I have about the research have been satisfactorily answered.

I agree to participate.

I am done reading, now TAKE ME TO THE SURVEY!

Creativity Grows While Memory Dies

Executive Summary for Term Paper:
With time, from the advent of the technology writing to high tech portable devices of today, technology has had a serious impact on long term memory.  Gigerenzer (2011) in his article “Outsourcing the Mind,” reflects on a time when scholars went to a quiet place, with no technology “to think, and to think deeply” (147).  In a world where everyone seems to be connected to their device, it does become apparent that it could very easily become an extension of our brain, and take the place of remembering, there by killing thinking.

Gigerenzer’s (2011) primary point, is that the Internet is now the storage place for long term memory that can be accessed at will.

So what happens to this extra brain space that is available to be used as it is no longer needed for long term memory? Creativity!  Shirky projects that additional time spent on the internet is used creativity, no matter how mundane or juvenile it may be.  As the World Wide Web hosts thousands of creative outlet streams, it is accessible to all skill levels, thus increasing the overall creativity of an individual, and ultimately society.

Weinberger discusses the activation for this creativity to takes place on the “Web [which] is a space through which we travel” (35).  While Web users are traveling through online spaces, even the pathways of navigation they are creating with every movement including the footprints they leave along the way.

As more time is spent online, creativity grows through the vast array of applications and social networking formats. With more memory being stored on the Internet / mobile devices, long-term memory dies as there is less need for it.


Created For:

CCT 260 – Web Culture & Design
Digital Enterprise Management
University of Toronto Mississauga
(Sheridan College – Certificate in Digital Communication)
Grade: 90%


Works Cited

Gigerenzer, Gerd. “Outsourcing the Mind.” Is the Internet Changing the Way You Think?: The Net’s Impact On Our Minds and Future. New York: HarperCollins, 2011. Print.

Shirky, Clay. Cognitive Surplus. How Technology Makes Consumers Into Collaborators. New York: Penguin Press, 2011. Print.

Weinberger, David. Small Pieces Loosely Joined: A unified theory of the web. New York: Basic Books, 2002. Print.

Mobile Ticketing – it worked in Helsinki!

I would like to say that a huge mobile move forward with mobile ticketing was birthed right here in Toronto.
But in fact we see better technology coming out of Pittsburg (ShowClix) and Helsinki?
Not sure why the land that boasted Blackberry leading the mobile frontier has sat on the backbench while other cities have forged ahead with mobile transit payments, parking meters and the like; but thus is the current state of the union.

Having watched Canadian start-up BuzzTix grow to over 50,000 tickets in just a couple of years; it shows mobile ticketing is here to stay.  But where did it come from?  How did Passbook and LiveNation become some of our favourite apps?  Will hard tickets disappear?  Will we even need people any more?

* * * *

This paper aims to trace some of the economic consequences that have arisen as a result of the increasing adoption of the new media technology, mobile ticketing.  According to Mallat, Rossi, Tuunainen, and Oorni (2009) mobile ticketing took longer than anticipated to be adopted by the masses due to transaction complexity, mobile wireless speeds and lack of development. However mobile ticketing has successfully emerged as a complete business strategy, to the point where companies who issue tickets that do not have a mobile ticketing application will cease to be competitive.  Brenner (2013) states that through increased mobile network security, increased speed of mobile networks, have increased personal immersion of mobile devices.  Combined with increased user interface design, mobile ticketing transactions have transformed from simple short message service (SMS) based low value purchases into a multi billion dollar industry.

Beginning with a brief history discussing the introduction of mobile ticketing, this paper will discuss the primary business models of mobile ticketing primarily focusing on transportation. Economic consequences will be traced from the perspective of the mobile device user, mobile provider, company issuing tickets, and subsidiary businesses such as electronic intermediaries.

Adoption of Mobile Devices.

It is hard to not notice the integration of mobile devices in every day life.  Whether it is while waiting in line at a busy coffee shop or even walking down the hall, it would appear that the majority of persons have trouble looking up from their mobile device.  Brenner (2013) surveyed that mobile phone saturation has reached a rate of 91% in American adults with 65% of those users carrying a smartphone.  That total equates to almost 176 million users, in America adopting a mobile telephone plan that carries voice, SMS, and data capabilities.  With this size of quasi-captive audience it was only a matter of time before the ecommerce medium of online ticketing found its way to the mobile platform.

Mobile Ticketing Case Study – Helsinki Transportation

Industry Adoption. Mobile ticketing, as most mobile commerce, followed much the same historical roll out as mobile devices did.  SMS ticketing was introduced first, followed with time and development by complex mobile applications based on streaming data networks.  One of the earliest adopters as reported by Mallat, Rossi, Tuunainen and Oorni (2009) was the city of Helsinki with their SMS based public transportation ticket in 2001.  Mallat, Rossi, Tuunainen and Oorni (2009) explain that this early form of mobile ticket issued by Helsinki Public Transportation involved the user sending a four-character text message and in return receive a one hour travel text ticket valid on “trams, subway, local trains, and some ferries and buses” (191).

Consumer Adoption. According to Puddle (J. Puddle, personal communication, November 18, 2013) who lived in Helsinki at the time of the introduction of mobile public transit ticketing, this technological advancement was a welcomed addition to the average commuter.  As the majority of adults had mobile phones, the ability to “fire off an SMS while en route to the platform saved copious amounts of time and saved 20 cents” (Puddle, 2013).  From a broad perspective, Mallat, Rossi, Tuunainen and Oornie (2009) report that commuters who used mobile ticketing saved two million Euros over the course of eight years as ten million mobile tickets were sold equating to 20% of all ticket sales.

At the time of Mallat, Rossi, Tuunainen and Oornie’s (2009) research, the five largest telecom companies in Finland had partnered with the city of Helsinki and were collecting the public transportation dues for them.  This example showcases economic consequences at each level (a) the consumer who is able to receive a savings in time and money by using the mobile ticketing system; (b) the telecom providers who are an electronic intermediary (Turban et al. 2000); (c) Helsinki Public Transportation the ticket issuer saves on resources producing, distributing and selling tickets; (d) the local vendor who would have sold the transit ticket who has now been cut out of the transaction.

Breaking Down Mobile Ticketing

The Consumer. If mobile ticketing does not provide a sense of advantage for the consumer, Mallat, Rossi, Tuunainen and Oorni (2009) speculate that adoption of the mobile commerce application will be slow.  As the example with Helsinki Transportation depicts, a financial and time saving were positive incentives for users to engage mobile ticketing.  Another factor to consider is that according to Professor McEwen in a lecture to a CCIT 109 class on November 7, 2013, many telecom providers in Europe at the time included unlimited SMS as part of a mobile patrons monthly mobile package. It could be argued that part of the rapid adoption rate of mobile users was that they were able to extend the use of a service users had already paid to have unlimited access to.  This could also be considered an additional positive financial consequence for mobile ticketing, as it did not cost the consumer anything additional to access.  With the ability to create such a positive experience for the consumer, companies who wish to be competitive in the mobile ticketing market place must take cues from Mallat, Rossi, Tuunainen and Oorni, (2009) and host the most efficient user design interface and build a strong sense of “perceived usefulness” (190) in their mobile ticketing application.

Electronic Intermediaries.  The expense and resources required to build an infrastructure for mobile ticketing can be too financially burdensome for many companies to undertake.  As Turban et al (2000) explain traditional distribution involving a manufacturer, wholesaler, distributor and retailer is an expensive business model that has been largely usurped by e-commerce and electronic intermediaries acting as online marketplaces. Finnish telecom providers were an electronic intermediary acting as a wholesaler, distributor and retailer of Helsinki Transportation’s mobile tickets.  An electronic intermediary, like the Finnish Telecom systems, as depicted by Turban et al (2000) is a company that acts as a sales force for a manufacturer’s digital product, taking a commission for services rendered.  With the Finnish telecom providers being able to offer their customers a new service as well as generate a new revenue stream, the financial consequence of mobile ticketing would be positive for them as well.

Manufacturers.  The new technology of mobile ticketing appears to be an almost obvious win for manufacturers as this eliminates several steps in their traditional distribution supply chain.  Practical examples Turban et al (2000) savings for mobile ticketing companies are the elimination of ticket stock, tokens or wrist bands, the shipping and distribution of those items, revenue only paid to the electronic intermediary, and they have the expensive option of creating their own mobile ticketing platform giving them the ability to participate in digital direct sales referred to by Turban et al (2000) as disintermediation.

The others. While mobile ticketing appears to have positive financial consequences for consumers, electronic intermediaries and manufacturers, all of those that have been eliminated in the traditional distribution chain are at a loss.  If the example of the Helsinki Transportation system were in the Greater Toronto Area, mobile transit ticketing would mean a loss of thousands of customers monthly for convenience stores like 7-11. As the local retailer loses customers, their distribution chain loses business.  A consumer needing transit tokens could lead to a purchase of consumables for their trip or a morning cup of coffee; but without the need to purchase tickets, there is no need to visit the store.

Bly (2009) reports that brick and mortar travel agencies, as well as online travel retailers have had to cut their fees and profit margins compete with airlines practicing disintermediation (Turban et al., 2000,).

Future Trends                                 

It has been famously stated by former Intel chair Andy Groves that companies that do not become Internet companies would cease to be companies (The Economist, 1999).  According to Hovan cakova (2011), “it is estimated that in 2013 more users will connect to the Internet via mobiles than via classic PCs” (224).  I would challenge that Groves’ statement (The Economist, 1999) would need to be updated to suggest that companies that want to be highly competitive companies in 2015 will need to be mobile companies.   Lee & Benbasat (2003) suggest that mobile commerce has the adaptability to grow at a more rapid rate than e-commerce did, while noting that a fluid user interface design was essential to maximize the “user’s limited attention span and the device constraints” (52).

Gross Growth: Murphy (2010) states that mobile ticketing revenues are projected to double in a two-year period, making it a $100bn gross industry globally including travel, sports and entertainment industries.  According to Hounslou (2013) Canada’s friendliest airline, WestJet, took a beating on social networking for not having a mobile app. Hounslou (2013) shared some fan frustration on November 26, 2013 when WestJet finally released their first app, which still does not have a mobile ticketing function.  This shows the pressure placed on corporations by consumers who are eager to use their mobile devices to carry out a greater array of tasks like mobile ticketing.


            With the positive experience and economic consequences for mobile users and mobile ticketing companies, this new media technology has changed the way patrons receive their tickets.   As users continue to adopt their mobile devices (Brenner, 2013) to carry out increasingly complicated tasks and transactions in their daily lives, companies who issue tickets, who wish to remain competitive, will require a mobile ticketing option.   Electronic intermediaries, be they telecom corporations or e-commerce ticketing agents, will need to invest heavily in the user interface design of their mobile ticketing applications to grow their market share.


Bly, L. (2009). (2009, June 3). Online travel agencies drop ticket booking fees. USA Today. Retrieved from http://www.usatoday.com

Brenner, J. (2013). Pew internet mobile. Pew Internet & American Life Project. Retrieved from http://pewinternet.org/Commentary/2012/February/Pew-Internet-Mobile.aspx

Hounslow, G. (2013, November 26) Introducing the WestJet app for Andriod [Web log post]. Retrieved from http://blog.westjet.com/introducing-westjet-app-android/

Hovan cáková, D. (2011). Mobile marketing. Studia Commercialia Bratislavensia, 4(14), 211. doi:http://dx.doi.org/10.2478/v10151-011-0007-y

Lee, Y.E, Benbasat, I.  (2003, December) Mobile commerce opportunities and challenges: Interface design for mobile commerce. Communications of the ACM, 46(12). Retrieved from http:// http://cacm.acm.org

Mallat, N., Rossi, M., Tuunainen, V.P, Oorni, A (2009, April). The impact of use context on mobile services acceptance: The case of mobile ticketing. Information & Management (April 2009), 46 (3). 190-195. Retrieved from http://www.elsevier.com/locate/im

Murphy, D. (2010, July 19) Mobile ticketing revenues to double by 2012, says Junper [Web log post]. Retrieved from http://mobilemarketingmagazine.com/mobile-ticketing-revenues-double-2012-says-juniper/

Turban, E., Lee, J., King, D., Chung, M. (2000) Electronic commerce: A managerial perspective. New Jersey: Prentice Hall International, Inc.

What made me the old kid in class?

Well, I graduated from high school in 2000 (thankfully you were all born then or I’d feel really old!) and it’s 2013 and I still haven’t completed my undergrad so… that makes me old.  In high school I was one of those guys who spent more time on sports than school.  I ended up competing in two national championships (figure skating) and one world championship (duathlon) so it wasn’t all bad, but my grades… let’s just say I wasn’t getting any academic scholarships. #EnoughSaid


MOUT Training2000 – 2004: US Marines (Sergeant) – Infantry

Spent a lot of time in Southern California’s Camp Pendleton and making hospitable and non-hospitable visits to 15 other countries as part of 1st BN 4th MAR (homepage / wikipedia)  & 13th MEU (Special Operations Capable) (wikipedia).  Can’t really sum up deployments to Iraq & Afghanistan in a paragraph, but there is beauty in every part of the world you can’t discover until you get there.

2004 – 2006: Student / Athlete

SuperGoSamAttended MiraCosta College in Encinitas, CA – Studied “Communications” and that’s how I began my road to the CCT program at the University of Toronto.   Had a 3.69 GPA and hope to continue that!

In 2000 I switched from figure skating to Duathlon (run 10k / bike 40k / run 5k) racing and placed 1st in the Under 19 category at the Canadian Duathlon Championships.  This was a huge deal as the overall winner was Olympic Triathlon Gold Medallist, Simon Whitfield and the U23 champ was current Olympian Brent McMahon – both awesome dudes.
You can read more about my racing on my ‘racing’ blog, SuperGoSam Rides Again!

LOVE FOUND ME!  (or I found her!!!)

<3 2006 – came home to visit my parents and met the love of my life – yup I knew the first week!

<3 2007 – moved to Toronto (if you find a good thing in life you have to chase it)

<3 2008 – Married the most brilliant and beautiful woman in the world.

2009 – co-founded “Every Eye Media” an event promotions / touring company. Have produced 60+ evEEM Vancouver 2011ents including tours with Grammy & Juno award winners and helped fundraise over $1M for charity.

2011 – launched a social media based ticketing platform. (Recently completed selling 50,000 tickets in our ‘beta’ system and now preparing for national distribution).

2013 – got tired of learning new ways to share our message on almost extinct advertising mediums (print, radio, tv, facebook, twitter) and want to discover and create from the front line.  So here I am pursuing a degree at the University of Toronto Mississauga’s Digital Enterprise Management program to be a trend setter.


(Please note this blog post created for my Communications, Culture & Technologies program at the University of Toronto – Mississauga, July 2013)

Introducing the old kid in class…

Introducing the old kid in class…

Honey Moon w/ My Honey!
Old Meets New

Having always been told I look young for my age, it was quite an accomplishment this year when I finally stopped being carded at the LCBO.  However after spending a few days on campus getting my T-Card and signing up for my classes, I feel closer to 40 rather than 30 (everyone looks so young). Ok, let’s just get it out in the open, I’m the old kid in class.

In my life I’ve been blessed with the ability to do a lot of amazing things and felt for a while like I was riding a plateau.  Never being too old to learn and living in a world that’s constantly filled with noise, getting my degree in Digital Enterprise Management is my way of ensuring my message has meaning.

While this blog is going to be about my discovery of media management and the art of rhetoric and communication, it’s going to be crafted from a perspective that already has a bit of life experience behind it.  Some might be tainted, or a little jaded, but it will be real.

Photo Note – One of the many blessings Linda has brought into my life is making me an art oriented travel bug. This photo from when we visited the Mona Lisa on our honey moon.  When thinking about this blog and where I’ve been compared to where I’m at… this photo came to mind because it represents one of the oldest forms of expression, captured on a mobile device and posted to facebook to share with friends around the world.  Old meets new; welcome to my journey.