LinkedIn Pulse (Beta Testing)

LinkedIn Pulse App DownloadThis morning I received an email to download the new beta LinkedIn Pulse app for Android.  While the newest version has been available on iTunes for almost two weeks, and is celebrating their weekaversary on Android today, I think the “Beta” line is their nice way of saying “there may still be bugs.” (although I haven’t found any yet)

If you haven’t seen the app yet, it is a central location to display LinkedIn’s customizable newsfeed that allows you to follow news, trends, tech, and Influencers from the LinkedIn community that contribute to the Pulse news feed. Yup, the same newsfeed you see on your profile.  What I often like about Pulse is that the writing is often very blog friendly and personal containing life hacks, business insights and tips / behind the scenes look at people I want to be when I grow up. If for some reason you didn’t want to put this app in your ‘news’ or ‘social network’ folder, it could wind up in your ‘productivity’ folder because it makes it quite easy to find the info you want, without having to scroll through your feed, thus making for a faster reading experience when you have a few minutes on the train, or in the bathr… wait, never mind.

Customize LinkedIn Pulse AppWhile the customization options on the LinkedIn Pulse app are pretty extensive, one  great feature to add would be the ability to follow anyone who contributes posts, not just Influencers or Pulse News. Currently I follow a few Influencers; executives, ‘life hackers’ and a few young marketing geniuses that I think are doing some cutting edge work, and they show up in my app, but most of the Torontonians business persons of interest and other consultants / interesting people I follow do not.  While commenting on an Influencers post (with 6,000 other people) is great, I’m more interested in my community, with 200 comments.

Something I’ve been noticing wiLinkedIn Join the Conversation - Pulse Appth LinkedIn Pulse articles, is that a lot of my connections comment or like the same articles I see. As someone preparing to graduate from the Digital Enterprise Management at UofT next year, I definitely want to become a more involved in conversations surrounding future trends, and LinkedIn is creating a professional space for these conversations. The LinkedIn Pulse app makes commenting quite easy and will definitely help you be more engaging.

LinkedIn Pulse HomeThe one thing I’m wondering though, is the Pulse news still shows up in my LinkedIn app – do I really need two apps?

As I play with the app a bit more, I’m thinking it may replace Flipboard (my current go-to newsfeed  app). While essentially LinkedIn Pulse is their version of Flipboard, the opportunity to engage with a community I can connect with and to makes the concept more appealing.

While it’s great to see LinkedIn continuing to innovate the app market, I would have preferred to see the iPhone’s “Job Search” app make the leap to Android (with full Canadian support), but I can wait six months for that one!  For now, I’ll enjoy reading and engaging, and preparing for what’s next!

To download the current version of LinkedIn Pulse visit:
Google Play

Creativity Grows While Memory Dies

Executive Summary for Term Paper:
With time, from the advent of the technology writing to high tech portable devices of today, technology has had a serious impact on long term memory.  Gigerenzer (2011) in his article “Outsourcing the Mind,” reflects on a time when scholars went to a quiet place, with no technology “to think, and to think deeply” (147).  In a world where everyone seems to be connected to their device, it does become apparent that it could very easily become an extension of our brain, and take the place of remembering, there by killing thinking.

Gigerenzer’s (2011) primary point, is that the Internet is now the storage place for long term memory that can be accessed at will.

So what happens to this extra brain space that is available to be used as it is no longer needed for long term memory? Creativity!  Shirky projects that additional time spent on the internet is used creativity, no matter how mundane or juvenile it may be.  As the World Wide Web hosts thousands of creative outlet streams, it is accessible to all skill levels, thus increasing the overall creativity of an individual, and ultimately society.

Weinberger discusses the activation for this creativity to takes place on the “Web [which] is a space through which we travel” (35).  While Web users are traveling through online spaces, even the pathways of navigation they are creating with every movement including the footprints they leave along the way.

As more time is spent online, creativity grows through the vast array of applications and social networking formats. With more memory being stored on the Internet / mobile devices, long-term memory dies as there is less need for it.


Created For:

CCT 260 – Web Culture & Design
Digital Enterprise Management
University of Toronto Mississauga
(Sheridan College – Certificate in Digital Communication)
Grade: 90%


Works Cited

Gigerenzer, Gerd. “Outsourcing the Mind.” Is the Internet Changing the Way You Think?: The Net’s Impact On Our Minds and Future. New York: HarperCollins, 2011. Print.

Shirky, Clay. Cognitive Surplus. How Technology Makes Consumers Into Collaborators. New York: Penguin Press, 2011. Print.

Weinberger, David. Small Pieces Loosely Joined: A unified theory of the web. New York: Basic Books, 2002. Print.

Critical Annotation – The Medium is the Message

According to McLuhan’s (1964) view of media, culture, and its impact on society, he argues that the “medium is the message” (p. 203) and that the content is an extension of its medium.  The majority of McLuhan’s examples are technological advancements that affect the way everyday life is conducted in western societies, and he argues several times that there are positive and negative aspects of “automation”(p. 203).  One of McLuhan’s (1964) recurring themes is that the impact the medium has on society is more important than message it delivers. McLuhan (1964) eloquently states that, “the “content” of a medium is like the juicy piece of meat carried by the burglar to distract the watchdog of the mind” (p. 207).

A renowned University of Toronto professor and author of influential books and articles, McLuhan (1964) appears intolerant towards a media weary society when he states that mankind is trapped in “prisons without walls” (p. 208) created by blindly accepting media.  This viewpoint appears to be a contrary statement to McLuhan’s (1964) praise of the adoption of light and electricity and the multitude of “content” (p. 203) derivatives that can be expressed as an extension of their medium. Media is the vehicle that delivers the message to the receiver; there is then a choice and action as to what happens with that message or content and how it is received that the medium delivering it cannot control.  It appears McLuhan (1964) took the end-user out of his equation and gave all of the power of media to the medium.

Keywords: medium, message, content, technology


McLuhan, M. (1964). “The Medium is the Message.” In N. Wardrip-Fruin and N. Montfort (Eds.), The New Media Reader. (pp. 203-209). Cambridge: MIT Press.