Have you seen this yet? With over 4,000,000 views on YouTube and thousands of ‘shares’ popping up all over social media, you likely will soon. General Mills‘ Cheerios is making waves for something it doesn’t advertise – being sweet!
“Just Checking“, Cheerios latest heart healthy commercial has gone viral featuring a sweet American girl wanting to ensure Cheerios are good for her daddy’s heart. Growing up in a society where high cholesterol and ‘ticker problems’ are the norm, it sends a great message. And let’s face it; the little girl in the commercial may not be the best actress ever, but she is a cutie. Here, take 30 seconds and watch it for yourself (video link).
An interesting thing to notice, is that for a video with 4M+ views, there’s no comments.
Apparently, there were so many racist comments due to the mixed race couple that Cheerios had to disable comments. Seriously?
At first hearing this it kind of made me wonder about our future. Isn’t a ‘global village’ meant to bring us all together? Doesn’t technology and communication help erase hate?
Well it turns out, maybe it does, it’s just taking a while to catch up.
The Fine Brothers, Benny & Rafi question some kids about what they think of the video. Check out the kids’ view on the Cheerios commercial here. It will surprise you. Have you heard of that game “Smarter than a 5th Grader” – are you less of a bigot than these kids?
Really? Then watch this parody and see what you think?
Looking at it from the outside, I thought it was quite poetic how the last word of the original commercial was, “Love”, yet it generated so much hate. When we look at a YouTube video, we see it through a lens of life, our life, our experiences. I feel the huge amount of negative feedback was populated through others also seeing it through the lens of others. At first the commercial may have been a stretch outside someone’s comfort zone, but they wouldn’t have commented as they didn’t feel that strongly on the topic. But as they read the comments, it touched on a dormant racist inside them and fuelled that part of them to the point where they engaged in the conversation as well. And then, as with many social commenting sites, mob mentality takes over and civility is lost.
I grew up in a mixed culture family, and I thought it was pretty great.
Mom is a Mennonite (German) from Mexico who married a boy from Kansas while they were both living in small town Manitoba. So I got to have delicious Mexican and German food while having American values and traditions. Shook this up a little when I married a Korean Canadian princess and added more deliciousness to my pallet, both in food and in culture. It’s always been the world I know, and will always know the world my kids know. #MeltingPot
Photo Credit – The Daily Dot http://www.dailydot.com/lol/kids-react-cheerios-commercial-race/