Timeplay Survey

Do you like going to the movies?  Ever wonder why or what people think about going to the movies, or what they do at the movies?

TheatreThis summer I’m taking a “Research Methods Class” at the University of Toronto and am required to conduct original research. Wanting to do a project on something fun and interactive, that as many people as possible could participate in, I chose the movies!  If you could please take five minutes to tell me what you think about your movie going experience I would greatly appreciate it.  My goal is to have 200 completed surveys by Monday and I could really use your help by:

A Complete My Survey  (takes approximately 3:37 mins)

B – Sharing this 134 character blurb / link to my survey with your friends!  Copy/Paste to social media (takes about :45 seconds) ~

Click here to take my buddy’s @Cineplex / @Timeplay survey to find out if we like the same things at the movies! bit.ly/timeplaysurvey  

Thank you so much! The last question of the survey is a place where you can sign up to get a copy of the results so you can see how what you think compares to others!

Playing on the Big Screen – Research Consent / Info

Thank you for taking a moment to visit my research page, hopefully you can help!

Timeplay Currently I am taking a Research Methods course as part of obtaining a degree in Digital Enterprise Management at the University of Toronto. (Yup, I’m taking summer school) As part of my training I need to conduct an original research project and chose to investigate timeplay. Unfortunately I can’t tell you more about it in this space until AFTER I’ve collected enough surveys, which is where YOU come in. I would greatly appreciate it if you could please take this 5 minute survey which asks a little bit about you and your time at the movies. (The longest part is reading this consent form the University of Toronto makes me publish, if you want to short version “Go To The Survey NOW“)


Playing On The Big Screen –
An Interactive Look at TIMEPLAY Engagement

Sam Dumcum
UTM Digital Enterprise Management
3359 Mississauga Road N.
Mississauga, ON L5L 1C6
E-mail: sam.dumcum@mail.utoronto.ca

Carla DeMarco
UTM Ethics Review Contact
Terrence Donnelly Health Sciences Complex, room 330
3359 Mississauga Road N.
Mississauga, ON L5L 1C6
Tel.: 905-828-5433
E-mail: car.demarco@utoronto.ca

Divya Maharajh
Course Instructor, CCT208
CCIT Building, room 3013
3359 Mississauga Road N.
Mississauga, ON L5L 1C6
E-mail: divya.maharajh@utoronto.ca

Date: Aug 10 – 20, 2014


This research project is titled “Playing on the Big Screen, An Interactive Look at Timeplay Success.” The principal investigator of this project is Sam Dumcum, a student at the University of Toronto, Institute of Communication, Culture, Information Technology (ICCIT). I would like to investigate factors that contribute to Timeplay’s success as an interactive mobile application. In cooperation with my supervisor Divya Maharajh, a lecturer at the University of Toronto, I am collecting data from random online, voluntary participants. This data is collected as additional support for my research objectives, and will be used in conjunction with supplementary research as empirical evidence for my research project. This investigation is part of an assignment for a course in which I am enrolled called: Writing and Research Methods in Communication (CCT208).


The procedural method for this project’s research investigation will be a one-off survey consisting of approximately 20 questions about your Timeplay experience at Cineplex movie theatres in Canada and what demographic category you fit into.

Participating in this project is completely voluntary. Other than the personal satisfaction of knowing you contributed to academic research about going to the movies, no compensation is offered and you are able to withdraw from the project at any point. Should there be any part of participating in this project that makes you feel uncomfortable, please stop and contact myself, Sam Dumcum, the Principal Investigator (my contact details are at the top of this letter), to discuss your concerns on any aspect of the study.

Please know that confidentiality is one of our top priorities and any information your provide will be handled in accordance with the 1998 Data Protection act: your name and any identifying details about yourself will be anonymized in any publications relating to this study, unless you give your explicit consent to identify you as a subject. For additional security, copies of any data you provide will be secured in a locked cabinet in a locked office at the University of Toronto. Electronic information (data files) will be stored on a password-protected, secure networked system. Your data will be stored for the duration of one year.

If you have any questions about the ethical conduct of the research please contact the course instructor (Divya Maharajh) or the research ethics contact at the University of Toronto, Mississauga (UTM) (Carla DeMarco) using the contact details at the top of this letter.

Thank you very much for participating.

With best wishes,

Sam Dumcum


Before I ask you to participate, I would like you to read following statements and give your agreement to take part in this study. This information will be stored separately to guarantee the confidentiality of your data.

  1. I understand that my participation is voluntary and that I may withdraw from the research at any time, without giving any reason.

  2. I am aware of what my participation will involve.

  3. I understand that there are no risks involved in the participation of this study.

  4. All questions that I have about the research have been satisfactorily answered.

I agree to participate.

I am done reading, now TAKE ME TO THE SURVEY!

Creativity Grows While Memory Dies

Executive Summary for Term Paper:
With time, from the advent of the technology writing to high tech portable devices of today, technology has had a serious impact on long term memory.  Gigerenzer (2011) in his article “Outsourcing the Mind,” reflects on a time when scholars went to a quiet place, with no technology “to think, and to think deeply” (147).  In a world where everyone seems to be connected to their device, it does become apparent that it could very easily become an extension of our brain, and take the place of remembering, there by killing thinking.

Gigerenzer’s (2011) primary point, is that the Internet is now the storage place for long term memory that can be accessed at will.

So what happens to this extra brain space that is available to be used as it is no longer needed for long term memory? Creativity!  Shirky projects that additional time spent on the internet is used creativity, no matter how mundane or juvenile it may be.  As the World Wide Web hosts thousands of creative outlet streams, it is accessible to all skill levels, thus increasing the overall creativity of an individual, and ultimately society.

Weinberger discusses the activation for this creativity to takes place on the “Web [which] is a space through which we travel” (35).  While Web users are traveling through online spaces, even the pathways of navigation they are creating with every movement including the footprints they leave along the way.

As more time is spent online, creativity grows through the vast array of applications and social networking formats. With more memory being stored on the Internet / mobile devices, long-term memory dies as there is less need for it.


Created For:

CCT 260 – Web Culture & Design
Digital Enterprise Management
University of Toronto Mississauga
(Sheridan College – Certificate in Digital Communication)
Grade: 90%


Works Cited

Gigerenzer, Gerd. “Outsourcing the Mind.” Is the Internet Changing the Way You Think?: The Net’s Impact On Our Minds and Future. New York: HarperCollins, 2011. Print.

Shirky, Clay. Cognitive Surplus. How Technology Makes Consumers Into Collaborators. New York: Penguin Press, 2011. Print.

Weinberger, David. Small Pieces Loosely Joined: A unified theory of the web. New York: Basic Books, 2002. Print.

Introducing the old kid in class…

Introducing the old kid in class…

Honey Moon w/ My Honey!
Old Meets New

Having always been told I look young for my age, it was quite an accomplishment this year when I finally stopped being carded at the LCBO.  However after spending a few days on campus getting my T-Card and signing up for my classes, I feel closer to 40 rather than 30 (everyone looks so young). Ok, let’s just get it out in the open, I’m the old kid in class.

In my life I’ve been blessed with the ability to do a lot of amazing things and felt for a while like I was riding a plateau.  Never being too old to learn and living in a world that’s constantly filled with noise, getting my degree in Digital Enterprise Management is my way of ensuring my message has meaning.

While this blog is going to be about my discovery of media management and the art of rhetoric and communication, it’s going to be crafted from a perspective that already has a bit of life experience behind it.  Some might be tainted, or a little jaded, but it will be real.

Photo Note – One of the many blessings Linda has brought into my life is making me an art oriented travel bug. This photo from when we visited the Mona Lisa on our honey moon.  When thinking about this blog and where I’ve been compared to where I’m at… this photo came to mind because it represents one of the oldest forms of expression, captured on a mobile device and posted to facebook to share with friends around the world.  Old meets new; welcome to my journey.